NovaSel Strategy & Writing, LLC
NovaSel Strategy and Writing, LLC is a proposal development firm that provides focused support for complex RFP and grant responses. The firm helps organizations competing for contracts and funding through clear, well-structured RFP and grant responses.
Who We Are
NovaSel Strategy and Writing supports organizations competing for contracts and funding through clear, well-structured RFP and grant responses.
Founded by Dr. Lesa Thomas, a certified proposal professional and grant writer with more than 17 years of experience, the firm provides compliant, persuasive submissions supported by an organized, deadline-driven process.
Quick Contact
Dr. Lesa Thomas
FOUNDER & CEO
End-to-end support — from strategy through submission.
We manage the details so your team can focus on decisions, not documentation.
Recommended Services
Designed to fit your scope, timeline, and level of support needed.
Comprehensive Proposal Support
Ongoing Support
Readiness Sprint
Enhancements & Add-Ons
Real Impact. Real Results
- Maintained an average win rate of approximately 52% across competitive submissions
- Raised $3.4M for an education client in just 8 months
- Supported clients in securing $7M+ in funding in 2025
Strategy where it matters. Execution you can rely on.
Steady Strategy in a Moving Landscape
Because when the ground moves, the clarity matters most.
NovaSel works with teams to set a strong framework that turns compelling proposals into strategic value statements- highlighting what makes them the right choice—on paper and in practice.
Strategize First—Built Together
What if your next proposal didn't feel like a fire drill?
NovaSel doesn’t use templates or drop in to just “wordsmith” proposals. We partner with teams to clarify goals, structure value, and make smart decisions—together. Before anything is written, we help you define what matters, select the right response model, and shape a strategy that aligns with the opportunity and your strengths. Because the strongest proposals start with connection, not copy.
Core Values in Every Proposal
Clarity. Strategy. Integrity. Results.
We lead with clarity, build with strategy, and never compromise on ethics. Every proposal reflects the integrity of your work and the standards we hold for ourselves . Thoughtful, principled, and precise—because trust is earned.
Client Results
We value confidentiality and long-term relationships. Clients work with us through ongoing engagements and high-impact projects— and trust us to deliver work that speaks for itself.
Lesa’s proposal strategy helped scale our business from $750,000 to $8.4 million in annual revenue in under two years. Her expertise improved alignment, opened new doors, and supported measurable growth.
Former Client
NovaSel’s proposals generated so much growth that we had to temporarily stop submitting new bids just to keep up. The structure, clarity, and execution made a real difference.
